Success in Sweatpants

Ah, clients. We love them, right? If you are like most of us, you answer is “some of them.” When we look at our client list, there are some names that make us smile and others that make our stomachs knot up. Here’s the thing: EVERY client you have should make you smile, and not just because it feels good. Working only with ideal clients is a business imperative. It’s the fastest, most effective way to grow your business.