The second episode focusing on four of the biggest errors of solo home business ownership focuses on OVERPLANNING. We are told that we need a business plan, five-year goals, and a vision for our businesses. This is all true…sort of. Planning is important, yes. There needs …
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This is the first episode covering four of the biggest pitfalls of solo home business ownership. This go around it’s about OVERSPENDING. What do you really need to operate your business? No, really. It can be very easy to spend more than we need …
Does your offering catalog allow different buyers to begin doing business with you at different price points? In other words, does your target market have a low risk (in their perception) way to engage you the first time? Many of us don’t. We jump from …
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When you are a solopreneur, you have a built in brand: YOU. Every aspect of your business that faces and talks to your market is a reflection of you. So how are you doing with being your own brand? We will talk about how you …
I was dragged into Twitter kicking and screaming. Actually, I was resistant to the whole social media thing for quite some time. The buzz swirled around me, but I was cautious about opening up to a virtual group of hundreds or, unimaginably, thousand. I couldn’t …
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“Free” has become an essential part of being a solopreneur these days. On the consumer side, we have access to a vast array of free tools and resources that can have a big positive impact on our businesses. On the sales and marketing side, free …
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Can’t do business without a website these days. But having on online presence is one thing; having an online presence that really works for you is something else entirely. I have traveled a bumpy, expensive road when it comes to having a website that works …
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How appreciative are you of those around you? We hear a lot about appreciating our customers, but saying “Thank you!” doesn’t stop with the people who buy from us. Where would we be without the various contractors who help us with our businesses, or the …
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Ah, clients. We love them, right? If you are like most of us, you answer is “some of them.” When we look at our client list, there are some names that make us smile and others that make our stomachs knot up. Here’s the thing: …
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This one is me pondering what I’ve learned about managing and growing my business from doing jigsaw puzzles. You may be surprised at the “aha’s” I’ve had while fitting little pieces together to make a big picture!
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The year was 1994. Early spring. I got off the plane in San Diego with 2 duffel bags and $1,000 in cash. That was the sum total of my estate. More>
