Success in Sweatpants

As a solo business owner, in spite of your best efforts you may find that you can’t stop working.  You may have forgotten how to relax or feel guilty for taking time away from your business.  It is …

You have taken that big step and started your own solo business. Congratulations!!

Now what?

One of the biggest omissions (perhaps THE biggest) that I see over and over again in the solopreneurial world is the lack of a …

Question: Why did you start your own solo home business?

I struck out on my own for two reasons: freedom and wealth. For me, and for many solo business owners, freedom means the ability to steer my …

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The fourth pitfall of solo home business ownership is probably the biggest one to avoid: OVERTRAINING. Becoming a solo home business owner, and achieving the goals that made us decide to go that route, can be pretty overwhelming. We question ourselves, wondering if we’re doing the …

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The third “O” of four solo home business pitfalls is about OVERCOMPLICATING. When we start our own businesses, we often look to models we are familiar with to design our operations. For many of us, those models come from the corporate world. Even if we think we …

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The second episode focusing on four of the biggest errors of solo home business ownership focuses on OVERPLANNING. We are told that we need a business plan, five-year goals, and a vision for our businesses. This is all true…sort of. Planning is important, yes. There needs …

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This is the first episode covering four of the biggest pitfalls of solo home business ownership. This go around it’s about OVERSPENDING. What do you really need to operate your business? No, really. It can be very easy to spend more than we need …

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Does your offering catalog allow different buyers to begin doing business with you at different price points? In other words, does your target market have a low risk (in their perception) way to engage you the first time? Many of us don’t. We jump from …

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When you are a solopreneur, you have a built in brand: YOU. Every aspect of your business that faces and talks to your market is a reflection of you. So how are you doing with being your own brand? We will talk about how you …

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I was dragged into Twitter kicking and screaming. Actually, I was resistant to the whole social media thing for quite some time. The buzz swirled around me, but I was cautious about opening up to a virtual group of hundreds or, unimaginably, thousand. I couldn’t …