GROWFAST 2.0
Master the Three Most-Neglected Essentials for Solo Business Success
and take advantage of a GREAT deal!
The “beta” version of
GROWFAST 2.0
The NEW and IMPROVED way to create the life you want as a solo business owner!
Three Modules – Two Months – Lasting Results
I haven’t met a solopreneur yet who regretted making the move to business ownership.
Still, it can be mighty intimidating to think about taking off into the solo space. And many “solo flyers” who did go for it now feel like they are spinning their wheels. Things take longer than expected, more energy, more money. That 6-figure income that everyone says they are capable of achieving doesn’t materialize, no matter what they learn or do.
This can be frustrating and worrisome, not to mention unprofitable. That fearsome threesome, FEAR-UNCERTAINTY-DOUBT, rear their ugly heads and impair our ability to make wise business and financial decisions. I know this because I’ve been there…and I bet you’ve been there too. You may be there now!
If you aren’t attracting customers or aren’t selling to the customers you do have, what should you do? When faced with this challenge, many of us run around trying everything we can think of.
- We jump from marketing idea to marketing idea, hoping that something will stick and bring in the business we want.
- We try this strategy, then that one, using approaches that sound right but that don’t really work.
- We come up with something to sell that we think will appeal to our target market, then try something else when that doesn’t seem to take hold.
- We joint venture with other solo business owners, hoping to get leverage from their networks.
- We hook up with a famous name in our target market hoping that the association will lead to the growth of our own businesses.
- We network, we try social media, we give speeches and presentations, and on and on, trying to find the right equation to get to our goals.
But nothing really works.
Why? Because we don’t have clarity in our business fundamentals, our offerings, or our communication.
SOME FACTS FOR YOU TO CONSIDER
FACT – If you aren’t crystal clear about the essentials of your business, you can waste a lot of time and money:
- On marketing strategies that aren’t good fits for your prospects and your business.
- On developing offers that your market doesn’t want.
- On training and mentoring programs that don’t match the growth stage your business is in.
FACT – There are three essentials for success that are neglected by most solo business owners:
- To make your sales most effective, you must be able to influence prospects through communication.
- To influence through communication, you need know exactly what to offer.
- To know what to offer, you need to know who you are selling to and why they should buy from you.
The failure to achieve crystal clarity in these three essentials keep too many solo flyers stuck in trial-and-error mode. And in the meantime the clock ticks on and the bank account balance erodes.
FACT – Too often solo business owners invest in training and development strategies that don’t work.
“You make sense, Trish, but, really, I’m trying to figure all this out. I’m reading books, listening to audio programs, participating in courses that promise to help.”
If that sums up where you are in cracking your own solo success code, good for you. Continuous learning is important in any business, and more so in a solo business. Getting help from knowledgable sources is just good sense…but…
You need help that will make a real difference, that will give you short cuts to success and let you leapfrog your way to business health.
If you are taking a succession of courses, reading a pile of books, and listening to loads of audio programs by “the experts,” hoping to find the answers you need to succeed, I have a question:
How is that working out for you?
Too often, the search for help that makes a difference is futile. You get excited about this program, that boot camp, the ebook that your friend sent you – only to find that, after spending time and money on one or all of them, you haven’t gained the knowledge or skills that you need to make meaningful progress in your business. Tick tock, your bank account balance goes down further, and you aren’t much farther forward.
This often happens because the program or book you are studying doesn’t meet the needs of your business at its current stage. It may be just the thing a year from now, but not today. You end up putting your attention and money on the wrong things, launch strategies prematurely, and fail to create the right demand for your services.
FACT – Many learning programs are too demanding for solo business owners.
Another problem with many programs out there is the time and commitment it takes to complete them. The individuals and companies selling “how to succeed” programs can charge higher prices for longer and more detailed curricula. But solo business owners often don’t have time available to get value from a long detailed program because of business and personal demands. As a result, they fall farther and farther behind, they eventually give up, and the program rolls on without them. And they don’t see the kind of return on investment that qualifies as a wise use of resources.
HERE IS ANOTHER FACT:
MY GROWFAST 2.0 PROGRAM REALLY HELPS!
GROWFAST 2.0 is all about putting the three most neglected essentials for success in place as quickly as possible…no muss, no fuss.
GROWFAST 2.0 helps you to master these essentials in the right order. You will complete the program with:
- Crystal clarity about who you serve, what you do for them, and (very important) why you do what you do.
- An offering catalog that allows people to buy from you at whatever risk level they are comfortable.
- A source document that will be the basis for ALL your marketing communications.
Do you notice something about these three? They are linked. You can’t get to #2 without taking care of #1, and you can’t create #3 without having #2 and #1 in place. Trying to create clear and influential marketing communications without having a set of offerings that are focused on a specific target market won’t give you the results you are looking for. You have to master these essentials in sequence in order to maximize the outcome.
And you need these three things in place quickly, without a lot of hullabaloo.
Here is a very important point:
GROWFAST 2.0 is the program to take before spending any more time and money on other training/development offers. Once you get the results from GROWFAST, you will be able to select training and development programs that will really give you a return on your time and money. Why?
Because you’ll have such clarity about your business and where you are in it that you’ll be able to identify which coaching/mentoring/learning opportunities are on track and which aren’t (for now).
You will save significant time and money by mastering the three essentials in GROWFAST 2.0 before any other learning opportunity. I promise. And you can spend that savings on strategies for business growth that will get you where you want to be in the shortest time.
That’s what GROWFAST is about. Each of the program’s three sections concentrates on the most-neglected essentials in sequence, which gives you the foundation you need for informed decision making and the right results.
#1: Your Business Fundamentals
For the first four live tele-sessions of the program, we do the work necessary to clearly define your target market and the profile of the clients you want to work with. You also identify your prospects’ needs and the benefits they want. At the end of the two weeks, you will have the insights and clarity needed to go after the right prospects and to create an offering catalog that works.
***BONUS VIDEO SESSION***
The Biggest Obstacle to Solo Success and What to Do about It
#2: Your Sales Sphere
In these four sessions, you leverage your fundamentals to create an offering catalog (which I call a “sales sphere” for reasons that will make sense) and to craft an approach for engaging prospects and turning them into clients. At the end of the two weeks, you will be clear about the offers that will populate your sales sphere and you will know where you need to put your attention to complete your catalog.
***BONUS VIDEO SESSION***
Project Management for Solo Flyers
#3: Your Source Document
This is the missing puzzle piece that eluded me for so long. It’s the piece that we all jump over in our rush to start marketing; I had done the same in GROWFAST 1.0, when this section covered preparing your marketing plan. But no more
Having a source document is a business essential that will greatly increase the effectiveness of any marketing activity. So…rather than jump straight from your sales sphere to marketing plan, we use all the work you have done in the previous two sections to create your source communication document. This will be the basis of every marketing communication you prepare going forward, no matter what channels you use. I will walk you through the exercises and activities that produce your “go-to guide” for any copy you prepare – web copy, email messages, presentation themes, networking conversations—basically ANYTHING you say to the world about your business and what it has to offer.
***BONUS VIDEO SESSION***
How to Get the Best Help for the Best Price via Elance
THE PROGRAM RESULT: When you complete the full GROWFAST 2.0 program, you know exactly what you need to do and how you need to do it in order to get SOLO SALES SUCCESS.
LET’S REVIEW.
To set yourself up for solo success:
- Get clear on WHO and WHY, then…
- Figure out WHAT, then…
- Create the foundation MESSAGE.
Once these three essentials are mastered, you will see where you are going and you’ll be able to figure out how to get there. You will also be able to:
- Create and manage a marketing program that generates the right kind of leads.
- Convert those leads to sales.
- Figure out what “skill gaps” you need to fill in order to grow.
- Determine what training/coaching/mentoring options will allow you to fill those gaps.
That, in a nutshell, is what you do in the GROWFAST Program. Step by step. Right result by right result.
You will have fundamentals in place, your offering catalog planned and started, and a solid source for targeted and effective marketing communications…in TWO MONTHS!!!
THE HOUSEKEEPING AND LOGISTICAL DETAILS
SCHEDULE
GROWFAST 2.0 takes place over two months like this:
- #1 – 4 sessions over 2 weeks
- #2 – 4 sessions over 2 weeks
- #3 – 4 sessions over 4 weeks
There is purpose in this schedule.
To maximize the results of the program, you need to commit to doing the work. Rather than draw out the process, we concentrate the first two sections into two two-week periods. This means that you only need to make the time you need to work on this part of the program over a single month.
The third section is longer so that you will be able to allocate time to do the writing that will comprise your source document. Each week you will have homework designed to build that document, which will require setting aside writing time (probably in more than one session).
WARNING: If you cannot commit the time needed to work the program, don’t enroll. I don’t want you to waste your money on another ineffective learning opportunity.
The first GROWFAST 2.0 program will take place on this calendar (all are phone sessions and I may have share my screen for some):
- Monday, February 7, noon ET/11a CT/10a MT/9a PT
- Thursday, February 10, noon ET/11a CT/10a MT/9a PT
- Monday, February 14, noon ET/11a CT/10a MT/9a PT
- Thursday, February 17, noon ET/11a CT/10a MT/9a PT
————————- - Monday, February 21, noon ET/11a CT/10a MT/9a PT
- Thursday, February 24, noon ET/11a CT/10a MT/9a PT
- Monday, February 28, noon ET/11a CT/10a MT/9a PT
- Thursday, March 3, noon ET/11a CT/10a MT/9a PT
———————— - Thursday, March 10, noon ET/11a CT/10a MT/9a PT
- Thursday, March 17, noon ET/11a CT/10a MT/9a PT
- Thursday, March 24, noon ET/11a CT/10a MT/9a PT
- Thursday, March 31, noon ET/11a CT/10a MT/9a PT
The bonus video sessions will be made available for you online according to the stage we are in.
PRICE
The price for GROWFAST 2.0 is $857. If you prefer, you can pay in installments for just a little more: three automatic payments of $199, the first upon registration, the second midway through the program, and the third at program conclusion.
WRONG! The price for GROWFAST 2.0 is GOING TO BE $857, but the first time around is a “beta version” of the program, available at a significantly reduced price.
The price for the February/March GROWFAST 2.0 program is $350.
Yes, that’s right, not a typo. $350. For all the live sessions. For all the bonus sessions. AND for something else…
SPECIAL BONUS ONLY FOR BETA PARTICIPANTS
If you participate in the February/March GROWFAST 2.0 program, you will also be able to participate in the SWEATPANTS SUCCESS SOCIETY, a new membership group I am launching.
The Sweatpants Success Society is a group for solo business owners. Members can participate in weekly calls as well as in the society’s online discussion group. The specific purpose of the society is:
- To offer a “brainstorming incubator” for presenting and getting feedback on business ideas;
- To give members an “accountability structure” to help them make steady progress in their businesses; and
- To provide a forum where solo business owners can actively support one another.
I facilitate each weekly phone session, and will add my two cents where I think I can be of use. I also manage the accountability structure, so that members can engage with and break through whatever is holding them back without judgment or criticism.
Here are just a few examples of how the Sweatpants Success Society can make a difference in your business:
- Try out offering ideas with the group to see if they merit further development
- Do sales scenarios with members and get feedback afterwards
- Find out about tools and resources that are great for solo business owners
- Ask about training/development programs you are considering
- Use the accountability structure to help complete tasks you’ve been resisting
- Brainstorm a marketing campaign that you want to launch
The membership fee for the Sweatpants Success Society is normally $250 for five months (Feb-June) or $400 for 10 months (Feb-June; July-Nov; no sessions in Dec/Jan).
As a participant in the GROWFAST 2.0 “beta” program, you will automatically be added to society membership for the first five months of the 2011 schedule AND can subscribe to the second five months at the “10-month discount price,” or $200 if you subscribe at the same time you enroll in GROWFAST.
The Sweatpants Success Society launches in February, so will run concurrently with GROWFAST for the first two months. This gives you even more opportunities to master those business essentials and speed up business growth!
OK…I think I’ve told you everything. I am very excited about the new and improved GROWFAST 2.0 program because it will be even more valuable than version 1.0 was, which is saying a lot!
HERE’S HOW TO ENROLL
Enrollment for GROWFAST 2.0 is now open
It will close at noon ET on Tuesday, February 1.
Any questions? Please let me know!
I am about helping you succeed as a solo business owner…in your sweatpants (if that’s what you want)!
Remember….. It’s all about freedom – no excuses!
P.S. Participating in the beta GROWFAST 2.0 is a one-time thing. Between the program itself and the Sweatpants Success Society, you will be getting over $1,000 worth of the RIGHT training and development … for only $350!
P.P.S. Really, I’m serious. If you cannot commit the time needed to work the program, don’t enroll. I don’t want you to waste your money on another ineffective learning opportunity.
P. P.P.S. See what some of the GROWFAST 1.0 participants have to say about their experiences working with me…. figure on at least doubling the value…and then enroll in GROWFAST 2.0!
I have taken similar training programs before, with similar goals in mind, but now I’m actually getting fast and real results! I know it sounds like a commercial, but it’s true. Trish asks the right ‘trigger’ questions that will push you to think in ways you normally wouldn’t. Her calls are fun and full of great information. There is homework involved, but it pushes you to create real content and to follow through. If you do the work you will get amazing results! ~ Athenee Mastrangelo, Action Chaos
Trish Lambert is, as we say in Texas, “the real deal.” Based on her own very successful experience , she has created a course that everyone serious about making money needs to take. The course features a group learning environment, combined with valuable one-on-one instruction. I am confident that the personalized strategy she helped me develop will put me on the fast-track. ~ Mike Wilke, CFO Advantage
I’ve spent 11 years as a consultant in a variety of fields. I always wondered why I kept getting really lousy clients who didn’t pay and why things weren’t making better progress. Then I took GROWFAST and started to seriously do the exercises of identifying my target market, my perfect clients, and what was holding me back. It was great fun working with other people in the class because when I could help them, I realized that I was refining my understanding of the material as well. I highly recommend this program for people who want to work for themselves from home and are nervous about starting, or who, like me, have been spinning their wheels for a while wondering why things aren’t getting better. ~Lara Fabans, Lodestone Consulting
I was very happy with the input I got from Trish in the GROWFAST program. I started to get a much clearer vision for my business. We really worked on my “sales sphere,” and I am clear about what each level needs to contain, and how I need go about putting the offerings at each of those levels in place. I am thrilled to report that my first free Lunch and Learn seminar (Level 0 of my sales sphere) had a great response. Twelve people called to inquire, six people showed up. Of those six, one gave me a check that day for my 8-hour workshop and another asked if I do individual training. And I’ve already had two more people who heard about me sign up for my next 8-hour workshop! I can’t wait to see how much further my business is going to go with Trish’s help! ~Rebecca Tervo, CPA, Tervo Financial Fitness
I can’t praise Trish and her group coaching enough! I’m on the shy side, so the thought of “baring it all” in front of other solo business owner was a little daunting, but it really felt quite comfortable. And working with Trish has been eye-opening! She really listens…and then asks these penetrating questions that get you to think and have that little light bulb go off above your head. I wouldn’t have been able to truly grasp who I wanted to work with and how to narrow that down to the perfect target market without Trish’s help. ~Tina McCallister, Writer
