Why Me??
Here is a question: Why me and not another solo business coach?
This is a very good question to ask, and one that has a high level answer and a detailed answer.
The High Level Answer
It depends.
There are people you are meant to serve, and people you are not meant to serve.
This is true for your business, and it applies to my coaching practice as well. There are people I am meant to serve, people who resonate with me, people who like my approach and philosophy, and who like me. And there are people who do not resonate, and/or do not like my approach or me.
So at the high level, there may be another coach with whom you connect better than with me.
OR….
- You may really like the way I approach business in general and the issues I address in particular.
- You may be enthusiastic about my “No Guru” stand (I will never prescribe to you or claim that I have THE answer, I will contribute my wide expertise to you, and I will support you to make the right decisions for your situation).
- You may enjoy my ready sense of humor.
- You may appreciate the relationship you and I form, and see its benefits in terms of getting the lifestyle you want.
Which brings me to…
The More Detailed Answer
I work with a specific subset of the business world. The people who will get the most out of my coaching services:
- Are solo home business owners whose main revenue channels are service-based.
- Want the informality of operating a home-based business (the “success in sweatpants” thing).
- Are not interested in growing the business via payrolled employees or moving to more formal office space away from home (in other words, the “home business” is not an interim measure but the goal of self-employment).
- Want more than just the “what” and “why” that the basic BYS coaching program provides, and want to get a good handle on the “hows” that will produce results.
This last point leads to the next consideration when deciding whether to work with me or with another BYS coach.
Success in Sweatpants is all about how to nab the success you want in your business and your life in the fastest, neatest way possible. It is tailored specifically for solo home business owners (in content, in price, and in structure), which makes it more effective than many other programs which address a much broader spectrum of business types and therefore does not focus on solo-specific issues or challenges.
Another consideration is my action orientation. Many coaching programs aren’t built to foster action on the part of program participants or hold participants accountable for results. Though there may be some elements (like mini-master mind groups that work together during the program) that encourage action, these program aren’t about having you take real steps toward goal achievement.
Not Success in Sweatpants!
I expect program participants to take action, both during and after each module in the program. And I fiercely support you to make tracks, especially when the going gets rough. One way I do this is to have a one-on-one sessions with you at key points along the way, during which we discuss action steps in real and useful ways.
And then there is what I think is key to any coaching program: I give you HOW’s as well as WHAT’S and WHY’S. It’s important that you have tools that let you turn the ideas and principles of BYS into results, so I give you a rich list of resources that will help you take time- and cost-effective action to implement the Book Yourself System.
Here are the detailed considerations I’ve highlighted in summary:
- Success in Sweatpants is specifically for solo home business owners who want to stay at home and bring in 6-figure (or higher) revenues.
- I focus exclusively on the issues and concerns of solo at home professionals.
- I expect you to take strong action both during and after the program.
- I give you “how to’s” in the form of a rich lode of resources you can draw from to launch effective initiatives that grow your business.
In final summary, the answer to “Why me?” is that you are confident that I will be a huge benefit to you and your business, and, because of this, Success in Sweatpants programs offer kick-ass value.
Have you decided that I’m the coach for you? Great! Let’s get going!
